Clearly, sponsors are only going to be interested in paying for games that they consider to have great potential for popularity among game players. After all, the sponsor is paying for as many people as possible to see his branding in the game!
It is important, therefore, to ensure that any game we intend to put up for sponsorship is of the highest quality that we can achieve. When your game is complete, ensure that, at minimum, you check the following points prior to pursuing sponsorship:
Ensure that the game has been tested thoroughly and that all known bugs have been eliminated
Check that you have adhered to any licensing requirements for third-party assets used in your game (for example, artwork, music, sound effects)
Keep a record of any license agreements relevant to your in-game assets
Have a written agreement with anyone else who has contributed to the development of the game (for example, artists, musicians, designers)
Do not release the game...