Before we finalize the settings in our game (the build ID, leaderboard IDs, and store IDs) we need to set up our actual distribution channels. Distribution is probably what most of you bought this book to figure out. It's a murky process, and requires a great deal of patience and tenacity to finish. The sooner we start, the better though... right?
Start by going to the Developer Console (https://play.google.com/apps/publish/signup/). Signing up is an easy process. Just agree to the terms, and pay $25 per year to be a Google Play developer. That's really it! Now, let's set up our app. In the top-right corner of the Developer Console is a button called + Add new application. Just type in the name for our application, and submit it. Then, choose to manage the application (not to upload an APK file). We're not going to actually manage the game (yet) though. On the left side of the screen, click Game Services and again, +Add new application...