Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Social Influence vs. Epic Meaning within a Team

An interesting dynamic between Core Drive 1: Epic Meaning & Calling and Core Drive 5: Social Influence & Relatedness can further be seen in team relationships and leadership practices.

Within a group, the leader is often motivated by Epic Meaning & Calling. They are typically the one with the long-term vision for the group and understands how it plays out with each individual on their team. For that vision to succeed, they are often willing to sacrifice their own well-being in order to fulfill that higher meaning which they are passionate about.

The team members of the group, however, are often motivated by Social Influence & Relatedness. They are performing the tasks because their team leader wants them to, and they don’t want to be thought of as slackers - an element of Loss & Avoidance). They don’t necessarily believe in the higher meaning and vision to the extent that it drives their behavior, but...