Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Corporate Competition as an Oxymoron

Alongside this theme of leadership is the concept of competition in the workplace. When potential clients reach out to me for internal gamification support, many of them ask me about competition in the workplace and how to properly implement it to improve workplace productivity and office dynamics.

Almost every company I talk with assumes that competition always makes things fun and is critical for a robust office culture. Unfortunately, while competition in the workplace can be very useful in different scenarios, it can often backfire and demoralize team morale in the long run.

The problem of competition in the workplace is that it is easy to measure the temporary surge in activities, especially among the top 10 percentile that usually drive a major portion of the measured metrics. However, it is more difficult to follow the gradually decreasing motivation among the other 90% of employees, as well as the anti-collaborative stress that competition...