Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Core Drive 6: The Bigger Picture

Scarcity and Impatience is considered a Black Hat Core Drive, but if used correctly, it can be very powerful in driving motivation. Often, Core Drive 6 is a first source of generating Core Drive 3: Empowerment of Creativity & Feedback in the system. Overcoming scarcity can cause a higher sense of Core Drive 2: Development & Accomplishment.

When fused with Core Drive 7: Unpredictability and Curiosity, Core Drive 6 becomes a great engine to drive online consumer action. Finally, working alongside Core Drive 8: Loss & Avoidance, Scarcity and Impatience becomes a powerful force that not only pushes for action, but pushes for action with extremely strong urgency.

To get the most out of the book, Choose only ONE of the below options to do right now:

Easy: Think about a time where you wanted something, mostly because it was exclusive, or because you felt you were uniquely qualified. Try to describe the nature of that feeling from Scarcity &amp...