Sweepstakes and Raffles

In Chapter 5 on Epic Meaning & Calling, I mentioned how I started my first business because of a small raffle held at a UCLA barbecue. Raffles are fairly popular because they add an element of “fun” to an event, as people are drawn by the possibility of winning a prize. Most of the time, the “Desired Action” is for people to stay until the end of the event, and therefore the results of the raffle is announced towards the end of the schedule. Though primarily driven by Core Drive 7, these events draw power from Core Drive 4: Ownership & Possession (the desire to win a prize), and a bit of CD8: Loss & Avoidance (if I leave too early, I’ll lose my chance to win…).

As you remember when I first recounted my story, upon drawing my own name out of the hat, I was also hit by a strong sense of Calling (from Core Drive 1), feeling that I was destined to start my own business. My perceived calling compelled me to be...