Woot! Creates Midnight Cinderella’s

In an earlier chapter, we talked about how eBay and Amazon are great examples of gamified eCommerce sites. Another lesser known website that heavily integrated gamification is Woot.com. Woot! uses an interesting combination of Core Drive 6: Scarcity and Impatience and Core Drive 7: Unpredictability & Curiosity to create a compelling experience for their users.

Before daily deal sites became popular, Woot! would display one interesting product every day at a great price for users to buy. The enticing nature of Woot! is that you never know what the product is going to be beforehand and there is always a limit on the number people could purchase. Each day a new product would be introduced at exactly midnight, with the previous deal being removed. Because of that, Woot!’s users were continuously curious about what the next cool product would be and would often check-in daily to see what was the new item on sale.

As you can see from...