Core Drive 7: The Bigger Picture
Core Drive 7: Unpredictability & Curiosity is a powerful Black Hat Core Drive that is intrinsically thrilling. For any engagement design, it is productive to ask yourself, “Is there any way to add a little bit of randomness and chance to the process?” By using techniques that are designed for curiosity and unpredictability, companies can drive their customers to engage with their product and retain these customers much longer into the Endgame Phase.
Working with White Hat Core Drives, Core Drive 7 is a great way to inspire Epic Meaning & Calling, stir up Empowerment of Creativity & Feedback, and improve the value of Ownership & Possession. Working with other Black Hat Core Drives, Unpredictability & Curiosity matched with Scarcity & Impatience, creates obsessive and addictive behaviors, while substantially amplifying the negative emotions of fear and worry when matched with Core Drive 8: Loss & Avoidance.