Game Techniques in Loss and Avoidance
You have learned more about the motivational and psychological nature of Core Drive 8: Loss & Avoidance, but to make it more actionable, I’ve included some Game Techniques below that heavily utilize this Core Drive to engage users.
Rightful Heritage (Game Technique #46)
A common game technique that utilizes Core Drive 8: Loss & Avoidance is something I call the Rightful Heritage. This is when a system first makes a user believe something rightfully belongs to them (remember expectations matter a lot?), and then makes them feel like it will be taken away if they don’t commit the Desired Action.
The Rightful Heritage game technique can sometimes be implemented in a simple word change. Have you ever been on a website, where you click around before you stumble upon the conversion page (“sign-up” or “purchase”), and then see some offer that reads, “Purchase now and instantly get a 20% discount...