Core Drive 8: The Big Picture

Core Drive 8: Loss & Avoidance is a powerful motivator that is bluntly utilized by all sorts of organizations and systems. Core Drive 8 generates Black Hat results such as a high sense of urgency and obsession. However, in the long-run this puts the user in a state of discomfort.

In many cases, Core Drive 8: Loss & Avoidance works hand-in-hand with Core Drive 6: Scarcity & Impatience because exclusivity and limited offers often come packaged with the anticipated fear of losing that exclusivity or having that offer fade away. These two Core Drives don’t necessarily have to coexist though. For instance, the Core Drive 6 game technique of Anchored Juxtaposition (where you provide users two options for completing a Desired Action, a combination of Core Drive 6 and 3) does not draw much strength from Loss & Avoidance.

Matched with Core Drive 7: Unpredictability & Curiosity, the emotional fear of Core Drive 8 becomes magnified and...