Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Slight Semantic Differences with the Self-Determination Theory

Intrinsic Motivation versus Extrinsic Motivation is a popular topic within the gamification space and was heavily popularized by Daniel Pink’s book Drive224. The book explores how instead of being motivated by money (Core Drive 4: Ownership & Possession) and punishment (Core Drive 8: Loss & Avoidance), people are motivated more by Purpose, Autonomy, and Mastery.

While I believe Drive, as well as the Self-Determination Theory it advocates, are fantastic, I should point out that my terminology differs slightly from Pink on what Intrinsic Motivation consists of.

When a basketball player practices by shooting hoops a thousand times a day, their motivation is to achieve Mastery, something that is characterized as Intrinsic Motivation within Pink’s theories225. However, within the Octalysis Framework, the activity itself is still monotonous and boring. It is only motivating because the athlete has a goal...