Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Octalysis View of Self-Determination Theory

Up to this point we have mentioned Ryan and Deci’s Self-Determination Theory several times. The Self-Determination Theory is a theory on motivation to understand our natural or intrinsic tendencies to behave in effective and healthy ways269. The theory demonstrates that people are not motivated purely through rewards and punishment, but are actually motivated more through three elements: Competence, Relatedness, and Autonomy.

Competence is the need to feel self-efficacy and experience mastery. Autonomy is the urge to be causal agents of one’s own life and control one’s own choices. Relatedness is the universal want to interact, be connected to, and experience caring for others.

Self-Determination Theory by Deci & Ryan 270

If you look at the theory from an Octalysis perspective, you will notice that Competence is in line with Core Drive 2: Development & Accomplishment. Following the same line of thought, Autonomy lends itself to Core Drive...