Fogg Behavior Model
BJ Fogg, a professor of human behavior from Stanford, created a model that boils down all behavior into three factors: motivation, ability, and a trigger283.
Motivation is how much the individual wants to take the action or obtain the desired outcome. Ability is how equipped the individual is in taking that action; in other words, how easy or convenient it is for the user to perform the action. The third factor is a Trigger, or something that reminds the user to take action.
Fogg proposes that every action you take is a result of these three components coming together. If any one of them is absent, there can be no action.
He is an evangelist of what he calls “Tiny Habits.” For instance, Fogg explained a system where every time he goes to urinate, he does two push-ups before washing his hands. Urinating is the trigger, and since doing two push-ups is so easy, you don’t need a lot of motivation to do it.284
In this system, setting the goal at...