The Octalysis Strategy Dashboard

At the beginning of every gamification campaign, the first thing I do is to define five items:

1) Business Metrics, which lead to Game Objective

2) Users, which lead to Players

3) Desired Actions, which lead to Win-States

4) Feedback Mechanics, which lead to Triggers

5) Incentives, which lead to Rewards

These come together to form the Octalysis Strategy Dashboard. Without understanding the business metrics, the users, and the desired actions, it is very difficult to see how effective a gamified design fulfills its objective.

Define Business Metrics

Below are the Business Metrics for my new site, in order of the importance:

• Increase sign-ups to Octalysis Prime
• Increase book purchases
• Workshop orders
• Increase consulting leads via the website
• Increase Email subscriptions
• Increase Social shares
• Increase video views for TEDx or Beginners Guide to Gamification
• Increase page views for the Octalysis Framework
• Increase...