Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

An Obsession with Grunt Work

As I mentioned in the last chapter, games have the amazing ability to keep people engaged for a long time, build relationships and communities among players, and cultivate their creative potential. Still people often ask, “Do games really have the power to motivate people?” Consider this: many feel that children today do not have strong work ethics. They complain that kids nowadays don’t have discipline, are easily distracted, and don’t show persistence when encountering challenges.

But when it comes to playing games, these same kids have what most people would consider amazing work ethics. Many of them wake up secretly behind their parents’ back at 3AM in the morning, just to play a game and level up their fictional characters.

What’s the motivation behind this? If you have ever played RPGs (Role-Playing Games) before, you would know that the act of “leveling up” often requires defeating the same...