Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Quick Intro to Level II Octalysis and Beyond

Ten years of Gamification study and implementations result in a fairly robust framework that can become actionable towards driving better motivation and metrics. As you can see, creating a rich gamified experience is much more than simply slapping on various game-mechanics to existing products. It is a craft that requires a nontrivial amount of analysis, thinking, testing, and adjusting.

As you become more and more advanced in Octalysis beyond the contents of this book, you will start to learn the higher levels of Octalysis design. (Up to five levels. There are only a handful of people in the world who know what is Level IV and above). These advanced levels incorporate much more sophisticated design principles and in-depth analysis.

Once one has achieved mastery in Level I Octalysis, they can then apply it to Level II Octalysis, where we try to optimize experiences throughout all four phases of the player/user journey. These phases are:...