Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

The War on Words

Back in 2011, gamification notables Gabe Zichermann and Sebastian Deterding had a public debate on gamification concepts.

Some background info: Gabe Zichermann is a brilliant marketer, speaker, CEO of the largest Gamification conference in the industry, the GSummit, and is one of the leading evangelists of Gamification and its commercial use.

Sebastian Deterding is the Ph.D. academic that studies the deep theories and motivations of game design and Gamification. He is considered one of the most respected thought leaders in the space.

In this debate of epic proportions, Sebastian Deterding publicly examined each chapter of Gabe Zichermann’s book Gamification by Design, and explained why he considered each chapter to be flawed and/or inaccurate13. Hyperbolically speaking, his blog post on the subject was almost longer than the book itself.

One of Deterding’s critiques was that, contrary to what Zichermann states in Gamification by Design, serious games...