4 Application Fields of Gamification
Now that we have covered the different implementation methods for gamification, we will explore the various applications of gamification in several industries.
In general, the majority of my clients represent four fields that I consistently see innovating time and time again, indicating a tremendous amount of application and growth in these sectors:
- Product Gamification
- Workplace Gamification
- Marketing Gamification
- Lifestyle Gamification
Product Gamification
Product Gamification is about making a product, online or offline, more engaging, fun, and inspirational through game design. Most companies struggle to create products that customers fall in love with, continue using, and passionately share with their friends. Some of these products have great “functional” purposes, but don’t focus on the motivation and Core Drives of their users.
In a previous era, consumers didn’t have adequate information and were...