Mjolnir is Not Just a Tool
Some companies have approached me during my all-too-good-sounding soapbox, and asked me, “Yu-kai, this Epic Meaning & Calling thing is great and all, but our product is just a tool. It’s not meant to change the world and solve global warming. How can we add Epic Meaning & Calling to a simple tool?”
For this, one of my favorite examples is the mobile app Waze45. Waze is a GPS-based mobile navigation app that provides a wealth of user-generated information about travel conditions from the Waze community.
When you think of a GPS, it is purely functional as a tool. You turn left, turn right, and get to your destination - very functional as a tool, but not very epic. So how does an app like Waze create Epic & Meaning & Calling? And how do you instill that meaning without giving users long videos to watch or huge amounts of text to read?
What Waze did was brilliant. In the early days of Waze, when you first download the app...