Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

Star of Bethlehem - Guiding Users Forward

If you have played the popular hit game Candy Crush, have you ever wondered why when you don’t make a move for a few seconds, the game shows you a “Glowing Choice” (Game Technique #28) of a possible solution that is often not the optimal way to match the gems? In almost all cases, if you just blindly follow the Glowing Choices, you will end up losing the game. Why would they show me a solution that does not make me win? Is this a trap?

The truth is, Candy Crush understands that, feeling a sense of progress and ultimately losing is much better than feeling stuck and confused. If you play the game through and lose, your natural reaction is to start a new game; but if you get stuck and can’t find three gems to match for a long period of time, you may just abandon the game altogether and start doing other things. Perhaps the expert consultant has already answered the email you just sent out - better check now!

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