Book Image

Actionable Gamification

By : Yu-kai Chou
Book Image

Actionable Gamification

By: Yu-kai Chou

Overview of this book

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.
Table of Contents (21 chapters)
Free Chapter
1
Introduction
19
Chapter 18: The Journey Goes On
21
Notes

The Computer Game that Became a National Sport

In a large stadium, over 100,000 audience members sit earnestly in front of a stage. These players all paid a fine fee to be there and are excitedly waiting for their long time idols to compete with other pros in the league.

Two professional commentators are setting the scene, introducing the background and importance of this match in the overall context of the season, and what it would mean for each opposing player and their careers. They’re speculating on the odds for each player based on their strengths, weaknesses, style of play, and possible innovations that will be revealed during this pivotal match, all while popping in a few jokes here and there.

Simultaneously, over a million people are watching the stage on TV and all over the Internet, with the logos of some of the biggest sponsors in the world prominently displayed.

This is a typical setting for any professional athletic sport. The only difference is, on the stage,...