In this chapter, we discussed strategies to help you market your edX course before it is offered, and to create networking opportunities for your students after it concludes. From social media to networking with students, this chapter offered actionable approaches and sensible strategies to attract students.

We tackled traditional marketing tools, identified options available from edX, discussed social media marketing, explored personal branding basics, reviewed making and measuring marketing metrics, and defined the role of student feedback in marketing your courses.

This book was designed to walk you through the steps to create your first course with edX. With the core content of this book complete, the next steps are yours to take. You should have a strong sense of your strategy and an understanding of your options. You should feel confident about developing or adapting your curriculum, producing instructional videos, designing exercises and assessments, and administering your course...