Book Image

Analytics for the Internet of Things (IoT)

By : Andrew Minteer
5 (1)
Book Image

Analytics for the Internet of Things (IoT)

5 (1)
By: Andrew Minteer

Overview of this book

We start with the perplexing task of extracting value from huge amounts of barely intelligible data. The data takes a convoluted route just to be on the servers for analysis, but insights can emerge through visualization and statistical modeling techniques. You will learn to extract value from IoT big data using multiple analytic techniques. Next we review how IoT devices generate data and how the information travels over networks. You’ll get to know strategies to collect and store the data to optimize the potential for analytics, and strategies to handle data quality concerns. Cloud resources are a great match for IoT analytics, so Amazon Web Services, Microsoft Azure, and PTC ThingWorx are reviewed in detail next. Geospatial analytics is then introduced as a way to leverage location information. Combining IoT data with environmental data is also discussed as a way to enhance predictive capability. We’ll also review the economics of IoT analytics and you’ll discover ways to optimize business value. By the end of the book, you’ll know how to handle scale for both data storage and analytics, how Apache Spark can be leveraged to handle scalability, and how R and Python can be used for analytic modeling.
Table of Contents (20 chapters)
Title Page
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Preface

Chapter 7. Decorating Your Data - Adding External Datasets to Innovate

"What if rich women like their houses colder than poor women?"

Oh no, you think. Your boss just asked an odd question and this usually means one thing. He has been assigned a SEWOTI, which means you have been assigned a SEWOTI (Stupid Executive Waste Of Time Idea). How would you even answer a question like that? Would that not require some extensive marketing surveys?

"Interesting question, how did it come up?" you ask.

"John, the Senior Vice President of Sales, was talking about how cold his wife likes to keep the house in the summer," he answered, "So we got to thinking that maybe wealthy women just like it colder. And if that was the case, maybe we should market the new top of the line thermostat to women instead of men."

You nod your head like it is a great idea. But you do not think it is a great idea, certainly not without the marketing data that backs it up.

"We were even talking about changing the color scheme on the...