There is a wide variety of useful external datasets available to download and integrate into your IoT analytics, often for free. There are far too many of these to do an exhaustive tour, but we will touch on some useful examples. Using these datasets is a great low-cost way to enhance the value of your IoT data.
You have IoT devices distributed across many locations. Location is now an attribute that can allow you to find patterns in the data, which you can then monetize. The environment, the demographics in the area, the local economic conditions, and the weather can all be tied to the geographic location of the device. Use geographic datasets to enhance the potential value of your IoT data.