Implementing a product strategy is not a one-off task. Each of the different activities and resources that can be implemented to provide initial training also need to be assessed for on-going product knowledge maintenance.
Even with supporting product knowledge development, it is important that all aspects of the training aim to tackle defined problems. Having recognized goals can foster cross-organizational support for the effort, and help ensure successful rollout.
As touched on earlier, development of the resources and activities need to take into account all dependencies including the target audience and how they will use the site, both for creation and assessment.
Having strong support throughout the organization can aid implementation, but having good relevant content, activities, and resources can bolster re-use. As the AA Ireland case study demonstrates, the benefit of having an up-to-date product knowledge system centrally available can lead to where it becomes a mission...