In this chapter, we will cover the following topics:
Improving relevance and Quality Score
Improving ad rank
Changing keyword match types
Scheduling ads to run during key days and times
Expanding your keyword list
Analyzing ad copy performance and picking top performers
Adjusting budgets to maximize traffic and conversions
Tips to increase traffic
Running search term reports to optimize keywords
Optimizing bids for ROI
Optimizing keywords to improve ROI
Excluding IP addresses from seeing your ads
Optimizing your landing pages