Your ad position is going to heavily impact visibility and traffic, with the top-ranked ads receiving the most clicks. Obviously, the more competitive your keywords are, the more costly it will be to have your ads show in the #1 spot. However, there are specific short- and long-term strategies that will help you obtain the best possible ad rank.
First, isolate the keywords that are not ranked optimally:
Identify keywords that are not showing on the first page of Google's search results
If you have a specific ad position in mind, use filters in your Keywords tab to see which keywords are not meeting this criteria
Quickly diagnose your keywords to figure out if they are showing or are restricted by Quality Scores and bids. On your Keywords tab, click on Keyword details and select Diagnose keywords.
