Book Image

Advertising on Google: The High Performance Cookbook

By : Kristina Cutura
Book Image

Advertising on Google: The High Performance Cookbook

By: Kristina Cutura

Overview of this book

Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Chapter 12. Advanced Strategies and Features

In this chapter, we will cover:

  • Creating sitelinks

  • Setting up call extensions

  • Implementing social extensions

  • Setting up location extensions

  • Promoting application downloads

  • Setting up dynamic search ads

  • Creating product ads

  • Using experiments to test campaign changes

  • Using advanced negative match keywords

  • Automating actions based on rules and goals

  • Common AdWords mistakes