Book Image

Advertising on Google: The High Performance Cookbook

By : Kristina Cutura
Book Image

Advertising on Google: The High Performance Cookbook

By: Kristina Cutura

Overview of this book

Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Implementing social extensions


If you have a Google+ page, you can link it to your AdWords campaigns to show Google+ endorsements in your ads. This feature can help your ads stand out, increase credibility if you have a strong Google+ presence, and can help improve CTR.

Getting ready

You need to have a Google+ page. This page and your website need to be linked in order to prove that the Google+ page belongs to you. You can link your Google+ page and your website by adding your website's URL to your Google+ page. You will also need to add your Google+ URL to your website.

How to do it...

To set up social extensions, follow these steps:

  1. Click on the Campaigns tab.

  2. Go into a specific campaign and go to Ad extensions.

  3. From the View drop-down menu, select Social Extensions.

  4. Click on + New extension:

  5. Enter the URL of your Google+ page. To find your URL, go to your Google+ page and copy the URL from your browser. It should include the domain https://plus.google.com/, and your unique Google+ page ID.

  6. Click...