Book Image

Advertising on Google: The High Performance Cookbook

By : Kristina Cutura
Book Image

Advertising on Google: The High Performance Cookbook

By: Kristina Cutura

Overview of this book

Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Setting up location extensions


Location extensions highlight your business address and help you set yourself apart as a local business. They show a link to Google Maps with your phone number and the option to get directions to your location.

Getting ready

Decide how you'd like to enable location extensions:

  • By using addresses from Google Places

  • By manually entering addresses

If you have a business listing with Google Places, you'll need your username and password to connect it to your AdWords account. To create your listing for free on Google Places for business, go to www.google.com/placesforbusiness.

If you do not have a Google Places account, you can still take advantage of location extensions by entering your business address manually into AdWords.

How to do it...

To set up social extensions, follow these steps:

  1. Click on the Campaigns tab.

  2. Go into a specific campaign and go to the Ad extensions tab.

  3. From the View drop-down menu, select Location Extensions.

  4. Click on + New extension.

  5. To use your Google...