In this section, we'll discuss some of the common mistakes advertisers make with AdWords. Google AdWords offers so many features and options that it's easy to overlook a few key components. Review the following list and compare them to your campaigns to ensure you are following AdWords best practices and not committing some of the common errors.
Review your campaigns and revisit of structure, keywords, budgets and bids. Prepare to take note of any issues and opportunities based on the following list.
Here are 10 common mistakes I see advertisers make with AdWords:
Not separating campaigns by network. Having separate campaigns for search and display allows you to control your budget more precisely and help you ensure that the network that's performing better gets more of your ad dollars.
Poor ad group structure. Most businesses starting out with AdWords create one campaign and one ad group with many only loosely related keywords. This practice...