Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Summary


We've learned a lot in this chapter. You now know that an iAd is an exciting marketing opportunity on Apple iOS devices, the iPhone, iPod touch, and iPad. iAds stand out because they offer an unparalleled interactive experience. Each iAd is a tiny interactive webpage, using HTML5, CSS3, and JavaScript. An iAd has four key parts:

  1. 1. A Banner: The engaging opportunity for users to tap on your iAd.

  2. 2. A Transition: A non-jarring animation between your banner and splash page.

  3. 3. A Splash page: Makes waiting fun for the user and keeps their attention.

  4. 4. The Core Ad Unit: The navigation and subpages that make up the key opportunities to impress the user.

iAd Producer is the tool that we'll be using to build your iAd. We can test our iAds in the iAd Simulator and on our devices using the iAd Tester App.

In this chapter, we have also:

  1. 1. Got the required hardware to run the tools we'll be using.

  2. 2. Signed up to the developer program to get the tools to build and test some great iAds!

Now that you have an understanding of what an iAd is and have access to the tools, we can move on to Chapter 2, Preparing Your iAd Content, where we'll look at preparing your media and content for an iAd and the constraints of delivering media to mobile devices.

Note

If you want to find out more about iAds before we get started building them, check out Apple's Sales Pitch at http://advertising.apple.com/ and iAd Documentation at https://developer.apple.com/library/iad/[requires developer sign in].