Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Summary


In this chapter, we used iAd to provide a simple, well recognized, and immersive banner and ad experience to your app users. To make the banners work elegantly in our app and to maximize revenue opportunities we:

  • Created a placeholder app to test the iAd functionality

  • Placed our banner in a static location, using the interface builder

  • Handled displaying the banner only when it had content

  • Optimized our code to increase its maintainability

With great visibility of our ads and handling the occasions where no ads are available, we should be able to generate a healthy best-possible revenue stream from our app. Before we can start cashing the checks, we need to activate our application for live ads and look at how we can track the revenue; all coming up in the final chapter!