Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Chapter 11. Tracking Revenue and Fallbacks

With iAd banners appearing in your app, you'll want to know how to track the revenue they're generating and how to display alternative banners when the user is offline or the iAd Network is unavailable.

In this final chapter, we'll cover the following topics:

  • Accepting the iAd Network contract

  • Activating your live ads in submitted applications

  • Measuring your income and the terminology used in mobile display advertising

  • Falling back to other ad networks when an iAd isn't available

With this final set of key skills, you'll soon be a mobile advertising master.

Enabling live ads

By default, the iAd Network delivers test advertisements to your app when you've added an iAd banner to one of your views. Apple requires you to activate your application in iTunes Connect before they will serve live, revenue-generating adverts to your app.

Accepting the contract

Enabling live ads for the first time requires you to set up and accept the iAd Network Contract; you may...