Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — analysing earnings


The iAd Network provides a rich visual interface with data and graphs for you to track your app's earnings. You'll need an active app that is live on the store and generating revenue to continue.

  1. 1. Sign in to iTunes Connect by visitinghttp://itunesconnect.apple.com and using your Apple ID. From the available options, select iAd Network.

    Note

    This will only be available once you have a live app using the iAd Network; follow the steps in the last exercise to enable an app for live iAds.

  2. 2. After successfully signing in, you'll be shown a summary of all your iAd-enabled apps' earnings for the last seven days and 24 hours. For example, look at the following screenshot:

  3. 3. Beneath the summary, you'll find a bar chart showing the revenue of your app over the last 14 days; you're able to change between various performance metrics by clicking on the name of the metric found above the graph. You can use these graphs to find patterns and trends in your earnings, such...