Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — cropping images using Preview


Let's take one of the provided sample files and get it ready for use in our iAd.

  1. 1. First of all, we're going to need one of the demo assets included in this book—if you've not already downloaded the complete collection of supporting files. Double-click the file iAd_Book_Resources.zip to extract the contents.

    Note

    You can download the assets by visiting http://www.packtpub.com/support and selecting iAd Production Beginners Guide.

  2. 2. Open the Preview app; you can find it in the Application's folder on your Mac.

  3. 3. Select File | Open.

  4. 4. Navigate to the book asset folder, which is unzipped in step 1. Find the dino stores project folder and select banner-background.png. Click Open. You should now see the banner images that we'll be using later for our iAd:

    • This is an iPhone portrait banner, so it needs to be 640 x 100px on devices with high-resolution displays, and half that (that is, 320 x 50px) for standard display devices. Let's check if the size...