Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — removing solid colors


We're able to remove solid blocks of color using the Instant Alpha tool in Preview.

Note

The Instant Alpha tool can be used to remove solid blocks of color from images. It works by detecting similar shades of a color you select and replacing those pixels with a transparent color.

  1. 1. If you haven't already, open Preview.

  2. 2. Now open the grass-blades.png file, included in the Dino Store folder of the demo assets you download. You should see some green blades of grass on a cream background.

  3. 3. This cream background will interfere with the background image of our iAd, so we're going to remove it. Before we continue, make sure that Show Image Background in the View menu is checked. This will allow us to see where our image ends and which parts are transparent.

  4. 4. Click on the small arrow to the right of the Select button, above the image, and select Instant Alpha, as shown in the following screenshot:

    Note

    If you can't see the Select option, try resizing the Preview...