Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Chapter 3. Making Your iAd

We can now start using the content we optimized to work well with iAd, to build our first ad.

In this chapter we'll be covering the following topics:

  • Installing iAd Producer on your Mac

  • Familiarizing ourselves with the iAd Producer interface

  • Setting up a blank iAd to work with

  • Using templates to build each section of your iAd

  • Tweaking the templates to make your ad even more awesome

  • Using Safari to preview the animations in an iAd

Getting iAd Producer

iAd Producer is the tool that allows us to assemble great interactive ads with a simple drag-and-drop visual interface. Download and install iAd Producer on your Mac, so that you can start creating an ad.