Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Getting the resources


In this chapter, we'll be using the Dino Stores example resources that are available to download with this book. If you want to use your own assets, you'll need the following media:

  • An image for your banner, approximately 120px wide and 100px high

  • An image of your company logo or name, around 420px wide and 45px high

  • An 80px square image, with transparency, to be used as a map pin

  • A loading image, approximately 600px wide and 400px high

  • Between six and 10 images for a gallery, each around 304px wide and 440px high

  • Two or more images that will change when the iPhone is shaken, each around 600px wide and 800px high

  • An image related to your product or service, at least 300px wide, to use on the main menu page

Note

These pixel sizes are at double-size to account for the high-resolution Retina display found on the iPhone 4 and later. iAd Producer will automatically create the lower-resolution versions for older devices.