Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — adding an image


With the background gradient in place, we now need to add the final component of our banner, a small graphic to complement the text:

  1. 1. To add an image into our iAd, we need to add our media into the Asset Library of iAd Producer. We can add multiple assets at a time, so we'll import the entire Dino Stores project files. In iAd Producer, select Assets from the far bottom right to open the Asset Library. You should now see the Asset Library appear in the right of iAd Producer, as shown in the following screenshot:

  2. 2. Select File | Import Assets and find the Dino Stores folder provided with this book's assets. Within this folder, there is a final folder with all the assets prepared for this iAd; select final and click on choose. You can also drag media straight from Finder to your Asset Library.

    Note

    The assets in the final folder for the Dino Stores example have already been resized and optimized for use in this project. If you want to use the assets that you...