Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — making a menu


Let's make a menu for our iAd that will allow access to the three pages in our ad—an image gallery, a shakeable image view, and a store finder. To make the menu, follow the ensuing steps:

  1. 1. If you haven't done so already, open up iAd Producer and the Dino Stores project we've been working on. From the overview screen, double-click the Menu page in the app. Then, flow to open the template chooser.

  2. 2. For this menu, we'll use the Hide-Reveal template, which gives us a menu that slides out to the bottom when we change pages and that can slide back in when the user wants to get back to the main menu. Select this template and click choose. Double-click the Hide-Reveal menu in the ad flow to open up the menu canvas.

  3. 3. Double-click the menu area to open its editing mode. Then, double-click on Page 1 to change the text. The first page of our ad will be the image gallery, so enter some text, say View our pets. Repeat this for the next two items, the shakable image...