Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — store finder


This will be the final page of our Dino Stores iAd; we'll be using nearby Apple Stores as an example location set.

  1. 1. If you're not continuing on from the last exercise, open iAd Producer and select the project that we've been working on. Go to the ad overview There should still be one page without a template; this is the final page in our iAd. Double-click Page 3 and select the Map template.

  2. 2. Once you've selected the template, double-click the page to open it in the canvas editor. Let's start by customizing the map; click the placeholder map area in the center of the canvas and open it in the inspector pane.

  3. 3. In the Properties section, find the Site ID. By default, this is set to demo; it is the example ID used by Apple and shows the location of their Apple retail stores. You'd typically update this to your own Site ID, which needs to be set up by Apple. When you partner with Apple for the iAd Program, you can contact them to request one.

  4. 4. The Radius value...