Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — exporting our iAd


Before we can copy our iAd to an iPhone or iPad, we need to export our ad.

  1. 1. Open the project you want to export in iAd Producer, for example, the iPhone iAd Dino Stores we made in the last chapter.

  2. 2. From the Export item in the menu bar, select Export to Disk (Optimized). Now choose a location to export your iAd and save it.

Note

When you export an optimized ad, iAd Producer automatically generates two extra files, WebArchive.manifest and [email protected]. These manifest files are a part of HTML5 and tell the web browser or iAd framework that all the file names contained within them should be downloaded for offline use. This means the content in your iAd begins to load before it is needed so your ad content appears instantly as your user browses your iAd. Optimized ads are also compressed, with whitespace and comments removed from the code.

What just happened?

We've just exported an optimized version of our iAd project to a folder on our Mac. Now that...