Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Summary


We're now able to test and share our ads in a variety of different ways and know the most useful techniques to use at the right times. You can now:

  • Simulate devices and iOS versions you don't have access to using the iOS Simulator

  • Test on your devices quickly and wirelessly, transferring them for offline use

  • Fix some common problems you may come across

  • Share snapshots and video demos of your iAd

In the next chapter, we'll explore advanced use of templates to provide rich functionality, such as videos and wallpaper pickers, along with animations and transitions to increase the emotivity and responsiveness of our ads.