Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Chapter 5. Templates and Objects

We've used some of the available templates in iAd Producer to build our ads so far, but what can we do to go beyond the basic template design and functionality.

In this chapter, we'll look at when to use which templates, and how we're able to use objects to enhance the functionality of our ads, including:

  • What each template does

  • Setting the user's wallpaper

  • Adding preroll video

  • Animating our objects

  • Transitioning our pages

The templates

With a wide range of templates, we're able to build interactive ads simply by dragging-and-dropping media onto the ad canvas. Templates are useful, as they offer familiarity to the user; because they follow Apple's standards and are used by other ads available on the network. We'll take a look at the different templates available for each part of our iAd, and then make a basic ad, using templates that we'll later extend with objects.

If you plan on using your own assets, you'll need:

  • A preroll video, under 10 seconds, and relevant...