After creating an amazing ad that excites users about our product or brand, we need to channel this and get them to perform an action beneficial to us.
In this chapter, we'll look at:
Why we shouldn't just redirect the user to our website
Selling our digital content, such as apps and music
Taking our store finder to the next level
Enhancing the structure of our ads
Socially engaging the user with our brand, using SMS text messaging
A traditional advertisement on a mobile device consists of a banner, which when tapped takes the user to their mobile browser and often loads a full, cluttered desktop website. Creating an iAd is different, as you have an entire framework to build a mini-application, all housed within a host app. It's possible to create the same, if not better, integrated experiences in our iAd using the iAd Framework and iAd Producer.
Think of your iAd as a microsite that you really don't ever want the user to leave. Let...