Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — fixing our ad


As the menu template we used for our Coffee Beans project automatically updates whenever we add or remove pages, we don't have to do anything to update it. However, there are a few tweaks we'll need to make:

  1. 1. Continuing with our Coffee Beans project, make sure it is open in iAd Producer. Open the Purchase page on the editing canvas.

  2. 2. iAd Producer has automatically named our page Purchase, which isn't particularly engaging for our user. Without any objects selected, expand the inspector and rename the page in the Properties to, say, Get the app!. This uses a call to action, requesting and encouraging the user to follow your instruction.

    In the following screenshot, you can see the Properties section and Name field:

  3. 3. Return to the ad overview and open the menu on the canvas. You'll see the text has updated to match the new name for the page, but the styling of the other buttons hasn't been applied to our new menu item. The whole menu object has also been...