Actions and destinations are goals that are directly beneficial to your brand, whether it's a user socially sharing content with a friend or locating their nearest store with rich mapping. We looked at engaging the user with some of these compelling techniques:
Promoting and buying iTunes store content, such as apps and media, right within our ad, generating additional revenue streams or promotion
Customizing the store finder experience
Hiding certain pages of the ad from the main navigation to offer supplementary content
Sending an SMS text arranging to meet a friend using our first bit of JavaScript code!
We'll learn how to create even further interaction using advanced code later, but first, let's take a look at making ads for the big-screen iPad iAds.