Starting with iOS 4.2, the operating system running on iPhones and iPads, you're able to create rich, fullscreen iAds for the iPad. The iPad's large, 9.7-inch, multi-touch screen gives us an even larger canvas to create immersive and intimate iAds.
In this chapter we'll look at:
The differences of an iPad iAd
Creating rich, fullscreen banners
Including multiple banners in your ad to keep a fresh stream of content in a range of apps
Using objects that aren't available in the object library to create custom pages
Most of the templates and objects you're familiar with on the iPhone are available on the iPad; however, to create iAds for the iPad, you'll need to start a new project. The iPad screen is substantially larger, and Apple requires you to redesign and plan your ads to take full advantage of this; but we'll be able to share many of the same resources and assets.
If you're using your own assets in the chapter, you'll need the following...