Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — setting up an iPad project


Creating an iPad project is just as easy as setting up a new iPhone project. Let's create a placeholder ad that we'll be using throughout this chapter:

  1. 1. If you haven't already, open iAd Producer.

  2. 2. From the project device selection screen, click on iPad and then Select:

  3. 3. You'll see the same ad overview you're used to working within iPhone projects. The only noticeable changes are the larger and more square placeholder pages in your ad. If you need to find out whether an existing project is iPhone or iPad, select View from the menu bar. It will show either iPad or iPhone in the menu drop down.

  4. 4. If you're using the example assets for this project, add them to your Asset Library now.

  5. 5. Choose File | Save As from the menu bar, and give your project a memorable name. If you'll be using the example assets of this chapter, use Cloud 9 - iPad as the filename. Click on Save.

Note

When naming your files, it's advisable to add the project type to the...